Rapper OMB Peezy has partnered with Oakland-based cannabis brand management, distribution and delivery company The Higher Collection to launch his first cannabis-inspired lifestyle brand named Overkill Purple.
“I’m looking forward to building with the Higher Collection and getting quality cannabis to the streets,” said OMB Peezy. “Launching Overkill Purple has been a goal since I entered the industry and doing this with a black-owned and operated company makes the deal even more meaningful.”
The first iteration of the Overkill Purple brand launches on 4-20 with the release of the Purplato an indoor, Indica dominate hybrid strain crafted to match the signature laid back and relaxed vibe of the Alabama native. Purplato will be available in 7 oz pre-packaged flower through the Higher Collection delivery and distribution services.
“The Higher Collection is excited to be working with Peezy and launching the Overkill Purple lifestyle brand,” explains Kern Alexander, owner of The Higher Collection. “As an African- American and veteran-owned company, our goal is to break stereotypes, shatter stigmas, and open doors in the cannabis space. Establishing partnerships with trendsetting young innovators like Peezy, allows us to expand the educational knowledge of and showcase the multifaceted nature of marijuana to the next generation.”
In addition to the strain launch, THC will be partnering with OMB Peezy on an expanded cannabis line, paraphernalia, community education, cooking demonstrations, and more.
Higher Collection owner Kern Alexander will be joining OMB Peezy, and 300 Entertainment for a special 4/20 Hood Essentials Instagram Live episode entitled “How to Launch a Cannabis Business with $2,000”. The live stream will air today through 300 Entertainment’s Instagram @300ent at 2:30 PM PST (5:30 PM EST).