Boston rap duo G. Dot & Born share their cinematic new video for Never Give Up, an inspirational anthem that couldn’t be more timely.
As we all face the realities of the current global pandemic, it can be difficult to keep your head and maintain. And while G. Dot & Born aren’t necessarily offering a solution for our collective woes, they are providing a sound piece of advice with the Gee Popi-produced “Never Give Up.”
The message is right there in the title, but it’s driven home in the intro (“Pain is inevitable but misery is optional”) and the verses from both rappers. In particular, Born kicks off the track with a powerful verse focused on depression and suicide.
It’s an issue that has haunted the Boston native since childhood after witnessing his cousin take his own life. Born hopes this video serves as a way to raise awareness towards the escalating rates of youth suicide and depression in our society, especially throughout the inner cities.
The video is directed by Pxvcegod Films, whose vision primarily centers on G. Dot & Born themselves as they deliver their vocals. There are also dedications to friends and family they have lost over the years, as well as a narrative surrounding two men trying to stay positive. But amidst it all, there’s an uplifting feel to it all, and the two emcees prove they’re more than capable of being a shining light with their music.