Vevo today announced that Doja Cat has been named their first LIFT artist of 2020, and has released a live performance of Streets off her new album Hot Pink.
Vevo’s LIFT initiative connects today’s up-and-coming artists to audiences around the globe through video content. Launched in 2011, Vevo’s artist development program shines a spotlight on the world’s freshest new talent. Vevo LIFT alumni include the likes of Billie Eilish, Halsey, Khalid, Jorja Smith, SZA, Julia Michaels, YUNGBLUD, Sam Smith, CNCO, and more.
“We’re thrilled to have Doja Cat kick off our 2020 LIFT program” says JP Evangelista, SVP of Content, Programming and Marketing, Vevo. “We’ve been Doja fans for a while now, and it’s been a thrill to watch her continue to develop her music in the last year. The performances we captured for LIFT are incredible, and we can’t wait to share them with her fans and new audiences around the world. This is a continuation of an incredible partnership between the Vevo, Kemosabe/RCA Records and 10Q/Maverick Urban families.”