Up-and-coming Cleveland emcee TreaZon doesn’t need a Reason to stomp out the competition in his fired-up new video in support of his forthcoming album, I Shouldn’t Be Alive.
When he set out to record this track and others off his new record, TreaZon admits to being inspired by two disparate sources: the birth of his daughter and everyone who tried to bring him down. He channeled those feelings into creating some of his best work yet, which is evident in a banger like “Reason.”
And in the visuals for the single, director Brett Vance followed the rising rapper to one of his favorite haunts, the 16-Bit Bar + Arcade in his hometown. Much like his sources of inspiration, the track and the video’s setting add a layer of contrast to the affair. At one moment, TreaZon talks his sh*t and spits quotable bars, and at others, you’re getting nostalgic feelings while wishing that you, too, were surrounded by classic arcade games and pinball machines.