Thousands flocked to Accra, Ghana this December, with Diasporans celebrating The Year of Return, the 400 year anniversary since the arrival of the first enslaved Africans in Jamestown, Virginia.
Not missing a “beat,” Beats By Dre partnered with Director Daps to do a social media sweepstakes, gifting a few lucky supporters with the latest Beats products.
Daps, the super director behind the work of Cardi B, Migos, DJ Snake, Forest Whitaker, Davido, and many more, met one-on-one with fans at premier Ghana hot spot 1 Oxford Street.
This marked one of the brand’s very first placements in West Africa and a milestone for other Diasporan creatives involved like Marsh Boak, Savannah Britt, and Ime Umoh. Watch the recap up top.