Today, singer-songwriter Madison Beer unveils Good In Goodbye, the highly anticipated debut single off her forthcoming full-length album, on license from First Access Entertainment to be released on Epic Records later this year. The track, co-written and co-produced by Beer, hits streaming services today, with the accompanying visual premiering on YouTube Music/VEVO.
In the captivating video, Beer confronts her toughest adversary—herself—in an immersive video game-style landscape armed with colorful firepower, ninja stars, and a whole lot of attitude. Beer, an embodiment of the “Girl Boss” generation, directed the video herself. It’s the ultimate breakup anthem for the ASMR age. You can watch the video above.
Of the track and forthcoming album, Beer says: “It feels so good to be releasing the first single from my debut album! Touching on a theme that resonates throughout the album, ‘Good In Goodbye,’ is predominately a break up song. It’s about how cutting ties with a toxic person, no matter how tough it can feel at the time, is sometimes the only way forward and you should always find the ‘good’ in ‘goodbye.’ It also touches on the duality of condemnation and self-reflection you often go through at the end of a relationship – a concept which is brought to life in the video where I delve deep into my inner demons, playing myself and my evil twin.”