Pulling from established artists like Mac Miller (R.I.P.), Isaiah Rashad, and Loyle Carner, upstart UK artist Callum has encapsulated the same hypnotic mood with his latest single/video Sirens.
With a distinctive dreamy, numbing sound and engrossing lyrics, Callum’s latest single borrows its title from the Greek mythology creatures who distracted sailors with their angelic voices to lead them to death by shipwreck. Relating the message this gives to his own life experiences, he Callum comments:
“It’s not just lust for women but lust for money that can act as a Siren. The Siren ultimately is the lust for more, the idea that more is better even though what you really have should be all the fulfillment you need.”