Artists to Watch is now in its 6th year with the list consisting of 20 artists who Vevo believes will break through in the coming year. Vevo will premiere two performances from one artist per day beginning November 4th, with the rollout culminating on November 29th.
“Hip Hop started in New York, so when an artist bursts onto the scene with a breakout anthem that generates remixes by both Nicki Minaj and Skepta, people pay attention,” says Jordan Glickson, Vevo’s VP of Music and Talent. “Pop Smoke has captured lots of ears with ‘Welcome To The Party,’ but he’s not just a one-hit wonder; the Brooklyn MC followed his hit with the smashes ‘Dior’ and ‘War.’ And all this before releasing his debut album. Keep an eye out – an even bigger 2020 is on tap for the rapper who says he’s all about ‘aggression and fashion’.”