Young Thug & Kevin Liles Announce HBCU Viral Challenge

Young Thug and Kevin Liles have announced today, the “Hot” Battle of The Bands Challenge. The digital campaign invites all historically black colleges and university (HBCU) marching bands to produce a short video posted to TikTok and shared on social media (Instagram, Twitter, YouTube, and Facebook) showcasing their school spirit and talent with their best marching band rendition of Young Thug’s “Hot”. 

The contest comes fresh off the heel of Young Thug’s performance of “Hot” featuring Gunna and Wheezy on The Tonight Show Starring Jimmy Fallon Sunday night. The performance also featured members from Temple University’s Diamond Marching Band.

In order to enter fans will need to follow campaign rules use official hashtags:

Campaign Rules
-Participating school bands and/or student band members must create a Tik Tok Account  
-For valid entry, participating School Bands must post video to School’s Tik Tok  using valid Hashtags. (Schools can share Tik Tok video to additional social media platforms)
-Campaign reward of $25,000 open only to HBCUs
-Campaign Start: October 22nd
-Campaign Deadline for Entry: December 1st
 
Official Hashtags
#HotBOTBChallenge
#HBCUBattleofTheBands
#HBCUHotChallenge
#EverythingLitty

The school that receives the highest engagement on their video will receive a $25,000 donation total to the winning school’s music department/Band Program from Young Thug’s record label Young Stoner Life Records and Kevin Liles and 300 Entertainment

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