adidas & Marvel Launch Donovan Mitchell’s First Signature Shoe

Today, adidas formally introduced Utah Jazz star Donovan Mitchell’s first signature sneaker, D.O.N. ( Determination Over Negativity) Issue #1. This new silhouette focuses on supporting his unmatched vertical leap and speed while paying tribute to Mitchell’s “Spida” nickname through a collection of four Spiderman-inspired colorways.

“Determination Over Negativity is a belief that anything is possible no matter who you are or where you come from,” said Mitchell. “I wanted this sneaker to be a symbol of that – for the kid who believes they can do anything.”

The sneaker features a propulsion clip on the side for lateral support and a wider outsole to provide stability for landing from above-the-rim leaps. BOUNCE cushioning ensures a comfort, and a unique, wavy tread pattern, helps drive his illusive speed.

Additional design details include spider-web stitching on the toe box and tongue, and a custom coding that represents the addresses of stops on Mitchell’s journey to NBA superstar like Brewster Academy in New Hampshire (“80/A:DR [WBR] NH”) and the University of Louisville (“1.AP.LV:KY”), among others.

Each new colorway of D.O.N. Issue #1 will celebrate Mitchell and other Marvel Super Heroes:

MARVEL’S AMAZING SPIDER-MAN: A red, blue, and white colorway with webbing detailed across the side pays homage to the one and only Spider-Man, and the latest film installment in Marvel’s Spider-Man franchise.

SYMBIOTE SPIDER-MAN: Shock pink, core black, white and silver, with teeth as fierce as the character.

STEALTH SPIDER-MAN: Black and green with glow in the dark details.

MARVEL’S IRON SPIDER: Red and metallic gold to honor the legendary Iron Spider.

The D.O.N. Issue #1 will drop on adidas.com on July 1st, and at adidas retail stores globally beginning July 5th, with Symbiote dropping July 18th, the Stealth dropping August 1st, and the Iron Spider on August 31st. All iterations will retail for $100.

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