The new star on the Urbano Latino scene, Guaynaa, has been all the rage across the globe after the release of his song, Rebota, and has now forged an alliance with Universal Music Latino and Republic Records in a historic “joint venture.”
When asked about the partnership, Guaynaa said, “I’m living my greatest dream come true. Sometimes I wake up and I feel that this is all incredible, I feel so blessed. I’ll be forever grateful to my fans and my team, and now that we’ve started, there’s nothing that can hold us back.”
“In a short amount of time, Guaynaa has become one of the most sought over acts in the market,” said Alejandra Duque, Managing Director at Universal Music Latino. Alongside Republic Records, we will make sure that he becomes one of the biggest global acts of his generation. We welcome Guaynaa and his team to the Universal family.”
“Guaynaa’s talent, ambition and teamwork make him an exceptionally exciting new artist. We look forward to his future with our partners at Universal Music Latino,” stated Avery Lipman, President/Co-Founder Republic Records.
“Partnering with Republic/Universal is a great honor for us. This is a unique opportunity, and we strongly believe this is the perfect fit for Guaynaa and his budding career. We are certain this will be a valuable partnership, and a great platform for things to come. Avery and Alejandro have shown our artist and our team a great deal of respect. We are thankful and thrilled at the prospect of future ventures.” JAK Entertaiment
In less than five months, his war cry, Mamarre, Mamarre, has made an international impact resulting in millions of followers, millions of views on his YouTube channel and recognition outside of Puerto Rico as one of the indisputable new faces of the genre.
His hit “Rebota” (“Bounce”) is just a taste of what’s to come for Guaynaa, especially with the help of Universal Music Latino, which will be in charge of his Latin market strategy, and Republic Records, responsible for general market strategy.
In a remarkably short period of time, his new musical contract is unprecedented yet not unexpected due to his incredible talent and charisma. Guaynaa has an exclusive management and booking team with JAK Entertainment, led by José Juan Torres and Andy Martínez, and both are responsible with the unstoppable growth of this new urban star.
To date, “Rebota” has garnered more than 169 million views on YouTube and this new alliance promises to turn Guaynaa into one of the newest icons of Latin music.