Following a year hiatus from new releases, rising Jamaican bred, Los Angeles based artist Zac Jone$ returns to prove his time away from the music spotlight was well worth it, with his new song Nostaljah.
Produced by frequent collaborator Iotosh, the record serves as the next chapter into Zac’s world of Yaard Rap — a style that combines Jamaican/Island dialect with Dancehall elements and Hip Hop grooves and vibes — a place at which Zac stands at the forefront of the increasingly popular movement out of Jamaica.
The song will be featured on his upcoming Man A Yaard project, and the release includes a uniquely designed animation video that brings the record to life. Designed by visual content director Acquille Dunkley, the animation video is centered around a pair of Clarks brand “Desert Boots” on a skateboard. This represents the symbolism of the place for Clarks shoes in Jamaican culture (comparable to Jordan brand in America) and the unexpected combination with a skateboard, which is unique to Zac’s experience living in Los Angeles, and the fusion of the two cultures that create his signature sound.
The main takeaway from Nostaljah is clear — Zac Jone$ is creating a wave that is not only an interesting new approach to Hip Hop, but style that is native to his origin and identity.
The song is available now on all major streaming platforms.