Latin Trap superstar Bad Bunny is the cover boy for The FADER magazine’s Fall Fashion issue. Julianne Escobedo Shepherd visited BB at his home in Puerto Rico, where he is working on his first full-length album, La Nueva Religión.
In a personal and candid interview, available in both English and Spanish, Bad Bunny explains his unique approach to music, style, and his recent collaborations with Cardi B, Ozuna, and Drake.
Check out some excerpts below:
Bad Bunny on his music:
My songs are always a mix of things I feel and think, things that I know are happening, things that have happened to friends, things that I know personally. When it comes down to it, when I talk about me I’m not talking about a huge difference [from the general public], because I know what it is to be a normal kid, I know what life is like for young people.
On his hopes for success:
In two years I’ve turned into a star, and that tells me that I can do a lot. If in two years I made myself a star, well, I expect that in two [more] I’ll be able to make a mark. My only goal here is that the people will always remember my music and that they enjoy my music 10 years, 20 years from now. That people have great memories of these songs, and that they won’t die. For real. I’m ready to make songs that don’t die.
On his forthcoming album:
What I want for this record – the sounds, the vibe, the ambiance – are more of the things I like, more of me, more of what I am, and more of what I think is my generation, those born in the ’90s and the ’00s. From childhood, I’ve had a lot of goals of things that I want to do in music. When I release my record, there are going to be more songs to give people an understanding that my musical concept can be different – but also me.
On the responsibility he feels in his music:
Sometimes I [forget] there are people that think I represent a town, a hood, a country. When I land [in Vega Baja], it feels super dope, but it’s also a responsibility people expect the best from you. That’s why, every time, I try to be like, I am just me. I’m being me, and if what I am [is what] you like, well, good. If not, there will be someone else who will come and do that for y’all.
DJ Orma, Bad Bunny’s childhood friend and collaborator, on Bad Bunny’s style:
He doesn’t look like a regular trap artist right now, because he’s so hipster and so strange, and I think he’s being innovative. Back then [before his fame], he didn’t have the money to dress like this, but he had the ideas. Here in Vega Baja, almost nobody used to wear shorts above the knee, because people thought they were “gay” or something. But in the skater community, that’s normal. He likes that skate swag.