Republic Records announces the hire of Ken “Duro” Ifill as SVP, A&R. Based at the record label’s New York City headquarters, “Duro” will focus on identifying, signing, cultivating, and introducing new talent throughout the worlds of Hip Hop, rap, urban, and R&B.
About the hire, Executive Vice President Rob Stevenson said, “Duro knows records inside and out as he’s mixed many of the groundbreaking records influencing this next wave of artists. His experience from behind the mixing board and as an executive give him a unique insight into the creative and real-world challenges facing artists in this evolving landscape.”
“I’ve been a fan of and have worked with Duro for many years,” says fellow EVP Wendy Goldstein. “He’s the consummate music visionary whose talent extends from creation to marketing and promotion. It’s an exciting moment for our team to welcome him to the fold.”
“Republic is truly a powerhouse,” says “Duro.” “I have an immense amount of respect for [Co-Founders] Monte and Avery Lipman, Wendy, Rob, and the entire team. I’d love to add that studio perspective to the label’s A&R process. I’m excited to find the next round of Republic superstars and work with them to create a new generation of classic records.”
“Duro” has remained a multi-faceted threat in the music industry. As an in-demand engineer, he has earned a total of six GRAMMY® Awards for his work on Empire State of Mind by Jay Z and Alicia Keys, Erykah Badu’s Baduizm, Will Smith’s Big Willie Style, Jay-Z’s Vol. 2…Hard Knock Life, Ashanti’s Ashanti, and Usher’s U Don’t Have To Call.
On the entrepreneurial side, he has co-founded with and run Desert Storm Records with DJ Clue since 1997. Its roster includes multi-platinum rap luminary Fabolous and more. For over two decades, he has been intrinsic to the fabric of Hip Hop music and culture.