Sincere and Logik are Blakface, presenting the music video for Heroin, a single from Bamboozled, their new album featuring Planet Asia, Illa J, Poetik Force, and Oh. The video was directed by Poetik Force, and the single produced by Eclectic. Their previous work includes Humble Pie, Pt. 1, a two-part series (watch the music video for Part 1). Sincere representing South Bend, Indiana and Logik hailing from West Covina, California, the duo are cousins, and each are emcees and producers in their own right. Blakface has collaborated with Planet Asia, Illa J, and Guilty Simpson.
When asked about the inspiration behind their release, they said, “The song is about the war on drugs in America and how it’s not only affecting our community but how it directly effects our family. One day Eclectic came by the studio and before he played me the beat, Eclectic told me he was watching a movie called Sugar Hill and in a particular scene they show the main actors father dying of a drug overdose so he wanted to make something to match, as if we were redoing the score of the movie. So we just built on that scenario, put into words and try to give people an understanding of our reality.”