Kicking off an unprecedented festival in basketball culture, the adidas 747 Warehouse St. opens its gates to Los Angeles on February 16th and 17th, bringing together basketball fans and those who are passionate about sport, music, design, innovation and sneakers.
747 Warehouse St. embodies adidas’ belief that basketball is never just a game. It’s much more. It’s creativity, innovation, music, community, sport and style – all of which will be showcased in one space within 747 Warehouse St., where attendees will discover how adidas creates in basketball.
Over the course of two days, 747 Warehouse St. will feature unforgettable live music performances by the most electrifying acts in music, appearances from some of the biggest names in basketball; speaker panels (TLKS); product customization; exclusive product releases; and more. 747 Warehouse St. will offer three distinct experiences: an evaluation of performance in the Test Center, building the future of footwear on the Production Line, and driving culture and creation in the Engine Room.
XCLUSIVE PRODUCT DROPS
A host of exclusive and highly sought-after products are available at 747 Warehouse St, including (but not limited to):
· AW Bball AS
· FUTURECRAFT 4D
o FUTURECRAFT 4D 2.0 (White)
· UltraBOOST Mid Parley
· Harden Vol. 2
· Y-3 BYW BBALL
· Dame 4 BAPE
· SPEEDFACTORY AM4
o SPEEDFACTORY AM4 London
o SPEEDFACTORY AM4747
o SPEEDFACTORY AM4 Paris
A NEW WAY TO PURCHASE SNEAKERS:
Attendees will have the chance to purchase some of the most sought-after adidas products exclusive to 747 Warehouse St. through an innovative RFID raffle system, a new way for sneakerheads to purchase. Guests enter by scanning their RFID wristband at product-specific raffle beacons located throughout the event. SMS alerts linked to the wristbands provide updates on drop times and raffle results.
AVOID MISSING OUT BY DOWNLOADING THE ADIDAS APP:
To ensure that attendees don’t miss out on events or opportunities on the ground, they should download the adidas app and build their custom 747 Warehouse St experience. Once they download and indicate their interests, the app will push out notifications such as when events will start, a complete musical lineup, details on exclusive product drops and footwear raffles, get access to events on the court and main stage through the 747 live stream and explore all the Warehouse has to offer.
For those in the U.S. who can’t make it to LA, they can experience key moments of the event through a livestream on Friday and Saturday. http://www.adidas.com/us/747WarehouseSt