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adidas Will Introduce the Future of Footwear This Weekend with the AlphaEDGE 4D LTD

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adidas announces that February 17th will be the release date for their AlphaEDGE 4D LTD, a running silhouette that they say “blurs the line between performance and streetwear,” created using athlete data driven design.

The sneaker is the product of adidas’ partnership with CARBON, an authoritative force in both design and technology. Together with CARBON—and the firm’s Digital Light Synthesis technology, adidas uniquely crafts the mid-sole of each 4D shoe, harnessing light and oxygen to pioneering results. Using this breakthrough technique, adidas is able to create mid-soles that are specifically tuned to provide superior, controlled energy return. This innovative process signals the future of manufacturing, through which, at some point, adidas footwear will be able to be produced, bespoke to the individual needs of each athlete’s foot.

Ensuring adidas fans and running enthusiasts have fair, safe access to this limited high-performance shoe, the AlphaEDGE 4D LTD (in core black, grey, aero and ash green) is first available for reservation for $300 using the adidas App with pick up on Feb. 17 at adidas’ Santa Monica and Culver City stores.

Customers in the Los Angeles area will need to download the adidas App and sign up to participate in the drop between Feb. 12 and Feb. 15 at 12 p.m. PT. Reservations for store pick up will be confirmed on a first come, first served basis once the reservations window opens later this week. Much like adidas Confirmed, the adidas App will provide push notifications alerting users when the reservations window has officially opened.

Limited pairs will also be available on adidas.com and in three retail locations across the Los Angeles area including Nice Kicks, Bait, and Undefeated starting February 17th.

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