Our The Whole 9 interview series take a ride to The Lou as I got the chance to chop it up with St. Louis emcee Woo Child, who’s been making music for over 10 years now. We talk about what makes a classic rapper, having his music licensed by the WWE, what his perfect label situation would be, his favorite non-rap album and more. For more on Woo Child, hit him up on Facebook, Twitter, IG and his website. Read the full interview after the jump.
the9elements: What do you think are the key ingredients that make a classic rapper today?
Woo Child: Man, I don’t even know what a “classic rapper” is, (laughs). I wouldn’t put any limitations on any creative space for an emcee, like you gotta do “X” and sound like “B” and blah blah blah. I think that’s corny. I’m a Hip Hop fan first and foremost, and when I listen to the music, I’m not trying to dissect it, I’m trying to enjoy it. I want to be put in a heightened state of the mood I’m trying to feel. Like, if I’m trying to go out and have a good time, I want that energy in the music I’m listening to, and if it’s Hip Hop, I want that emcee to give me that energy. If I got something on my mind, something heavy, I either want something to uplift me, or push me further into that space, you know? So I don’t get hung up on trying to dissect emcees and songs and all that. I think there’s something for every mood, and it may not be “classic” but it’s what i’m trying to hear at any given time, and I’m gonna enjoy it.
T9E: Your music’s been included on WWE. How has that affected your career?
WC: It’s opened some doors for sure. People’s ears perk up when I tell them about my licensing. They give me a little better listen, a little more attention. It sets me apart from your average up-and-coming artist. It’s part of my story now, so when I push my music, it gives me as an artist a certain amount of legitimacy, like, I’m not trying to do this, I’m actually doing this. Like, I get to vote on the ASCAP board of directors now, and I’ve been a part of ASCAP since like 2002, and never got to do that. I’m on certain people’s radars now, and I’m just trying to capitalize on every moment.
T9E: What do you think is the perfect label situation for you?
WC: I don’t think one exists, but I’ll be listening if it comes along. Right now, I’m just building my team, trying to get competent people to navigate areas I don’t know well, or simply don’t have the time to do. I have no issue with working hard, it’s kinda all I know. Everything I’ve done so far has just been me, my hustle, my music. Growing my team is far more important to me than getting on a label at this point.
T9E: What’s your favorite non-rap album of all time and why?
WC: I don’t think I have an album, but probably my favorite non-rap song of all time would be Gap Band, Outstanding. The instrumentation, the writing, the melody, the buildup to Charlie Wilson just shutting it down, the song gives me that energy every single time. That era has a lot of great music, that transcends genre, nationality, age groups, just timeless music. Sometime in my career, I want to be able to make some timeless music. I’ve made some good music, but I believe I have that timeless track in me.
WC: Everybody that’s been down from day 1, my Me N Mine Team, Marcy Wellz and Cain 1-2-1, C.Jay Conrod, Mi’Ahni, JBJR, Mac Bros, STL and Flint for raising me and holding me down, Team Epic and King of Twelve Records. Everyone that continues to listen, share and enjoy my music and stick with me on this journey.