When Jay-Z changed champagne from Cristal to Armand de Brignac or Ace of Spades back in ’06, it looked like it was for Cristal’s perceived racism, but could’ve it have been for the paper? More after the jump.
When Jay-Z made the switch, soon all of Hip Hop was buying Ace of Spades by the cases whenever they felt like some champagne. But in a new piece printed in The Atlantic, the magazine digs deep into Jay’s association with Armand de Brignac and attempts to reveal how much loot Jay has been piling up from this venture.
Looks like Hov has made millions of dollars per year from his relationship with Armand de Brignac, which is in turn a result of his stake in Sovereign Brands. Hov has received equity in Sovereign Brands equaling around $50 million.
However despite the Hov co-sign, not everyone is convinced of Ace of Spade’s reputation as high quality champagne. The Atlantic noted, “Jay-Z may tout Armand de Brignac in his songs and videos, but to some champagne industry veterans, it’s at best a mediocre product masquerading as a high-end delicacy. ‘It tastes like s**t’, said Lyle Fass, an independent wine buyer in New York. ‘At least Cristal tastes good.'”