Pepsi and the NFL have expanded the Pepsi NFL Anthems program, a national campaign that brings to life originally created anthems for seven NFL teams around the league. The latest world-renowned artists to be featured in the program include one of the generation’s most influential artists, Lenny Kravitz, who penned Like a Jet for the team he grew up cheering for in New York, and America’s Greatest Rock Band Aerosmith, staunch supporters of the New England Patriots, who have released an anthem titled Legendary Child – Patriots Anthem. More after the jump.
The new tracks are currently available for free download at www.PepsiAnthems.com, and join originally created anthems by Kid Rock (Detroit Lions), Kelly Clarkson (Dallas Cowboys), Ice Cube (Oakland Raiders) Travie McCoy (New York Giants), as well as a Wiz Khalifa remix of Black and Yellow (Pittsburgh Steelers).
“This is a program the band and I were excited to get behind as it is a true representation of our allegiance to the New England Patriots and the city of Boston,” said Aerosmith front man Steven Tyler. “There’s something about the word legendary and the words New England Patriots that have an amazing ring to them. We’re excited and proud to be part of that,” added Joe Perry.
“Writing a custom song for my New York Jets is something I could only dream of growing up steps from Joe Namath in New York. Rooting for him and the Jets fueled my passion for sports and song writing so this is a true honor for me,” said Kravitz.
To further bring the Pepsi NFL Anthems program to life, Pepsi created seven :30 spots that celebrate each of the original anthems, the fans passion for their teams and a variety of authentic in-game footage. The advertising campaign was featured on the past Sunday’s game between the New York Jets and the New England Patriots at Gillette Stadium. TV spots featuring the Aerosmith’s Legendary Child – Patriots Anthem, and Lenny Kravitz’s Like A Jet, whose respective anthems-inspired teams faced off against one another, airing during the game broadcast.
In addition to New York and Boston, ads featuring the other anthems will roll out in additional markets and air throughout the remainder of the NFL regular season.