Jay-Z and Beyoncé have lost their trademark battle for their daughter’s name Blue Ivy. More after the jump.
One of their reasons for wanting to trademark was so that Bey could create a baby clothing line under the name. However, it would seem the name Blue Ivy has already been trademarked by another company, Blue Ivy Events.
The event planning company working out of Boston, was established back in 2009, and their use of the name was the roadvblock keeping Jay and Bey from being able to use their daughter’s name for their own business ventures. Veronica Alexandra, the owner of Blue Ivy Events, managed to defend her company’s name from being used by any other outside party.
A Fox News affiliate from Boston released the following statement regarding the trademarking of the Blue Ivy name, “The ruling means the Carters have no legal rights to keep the name to themselves.” But there appears to be no hard feelings between the parties. In fact, the Blue Ivy Events website features a picture of Hip Hop’s royal couple along with a message that reads, “Congrats to our soul mate couple with baby Blue Ivy.”